Thursday, February 19

"The Zombies Are Coming!"

Hi TFC Readers!

I've been gone on a little writing hiatus that involved much hair-pulling, nail biting, and massive amounts of Fresh Vanilla Cafe. Now I've come up for a breather and since this week's topic is Reading, I just had to share about the fun book I read by our very own Amanda Ashby--Zombie Queen of Newbury High coming out March 5th!

Here's the blurb:

Quiet, unpopular, non-cheerleading Mia is blissfully happy. She is dating super hot football god Rob, and he actually likes her and asked her to prom! Enter Samantha-cheerleading goddess and miss popularity- who starts making a move for Rob. With prom in a few days, Mia needs to act fast. So she turns to her best friend, Candice, and decides to do a love spell on Rob. Unfortunately, she ends up inflicting a zombie virus onto her whole class, making herself their leader! At first she is flattered that everyone is treating her like a queen. But then zombie hunter hottie Chase explains they are actually fattening her up, because in a few days, Mia will be the first course in their new diet. She's sure she and Chase can figure something out, but she suggests that no one wear white to prom, because things could get very messy.

Sound like your kind of read? It was for me too! This is what I have to say about it:

"Zombie Queen of Newbury High is where popularity can turn you undead (with an unsettling appetite) and Prom will be a little dangerous this year. Amanda Ashby moves into the YA world with snapping prose and an entertaining high school mix of teen crushes, popularity drama, and a zombie squad. Zombies beware--you'll love to follow the twists and turns of this fresh and fun novel!"

And Amanda is like having the coolest blog launch party coming soon! Check out the vid... Be there or be eaten! (No, just kidding about the eaten part...but definitely be there! *wink*)

Thursday, February 12


So it's Anything Goes week here at the cafe and since it's my turn to blog I was trying to think of some interesting topic to discuss--but the truth is, I got nothing.

This whole week, well, actually starting from last Tuesday when EVERMORE was released has amounted to one, giddy, fog.

The day after its release I got news from my publisher that EVERMORE went into another printing and that I might actually have a shot at the New York Times bestseller list. To say I was shocked, is putting it mildly, I could hardly believe it. I could barely breathe!! But being my usual jinx-fearing self, I tried not to get too over excited. You know, in case it might all fall apart, or turn into some big cosmic joke with me as the butt.

During the course of the week I learned that it had sold out in B&N, Borders, and Wal-Mart and had gone back to print a total of three times. So with each passing day, my fingers were crossed tighter and tighter, and when it seemed as though a TV option we'd been negotiating for the last three months was nearing a conclusion, I spent the better part of my time glued to my computer, phone by my side, obsessively checking for updates

And so, in the tradition of watched pots never boiling, it wasn't until I was forced to leave the house for a long ago scheduled dentist appointment that I heard from my agent, telling me we'd come to an agreement and Spring Creek Productions and Warner Horizon had optioned EVERMORE along with the rest of the IMMORTALS books for a TV series!!! And then, I was actually in the dentist's chair, mouth full of instruments, when my editor called with the news that I'd made the NYT children's paperback list (for the week of 2/22), debuting at #3! And yes, I answered the call!! (My hygienist is a kind and patient woman!)

And when I finally got home, I saw that I'd made #84 on the USA Today bestseller list too.

And then I spent the next several hours sharing the news and trying not to hyperventilate while drinking champagne!  It was truly a magical day, and the funny/ironic/weird thing is it happened exactly 5 years and 1 week from the day when I first got "The Call" that I'd sold my first book deal. That time, I was returning a rental car!

So, tell me, what do you do when good news is brewing? Do you shout it from the roof tops? Or are you jinx-fearing like me, afraid to count your chickens before they hatch??


Sunday, February 8

Favorite YA Romances

This week is 'anything goes' week on TFC, so I hope you don't mind if I start with a little BSP:

I'd like to invite you to join me and TFC sisters Wendy Toliver and Melissa Walker for a LOVE FEST Monday thru Saturday on my blog. We'll be joined by Simone Elkeles, Tina Ferraro and Sasha Watson to answer questions on romance and relationships and to give away free stuff!

Meanwhile, since I'm in a romantic kind of mood, I've been perusing my shelf of YA novels that have romance in them and considering what it is about my favorites that make them so great.

For me, if I adore the romantic interest in the book, I'm completely sold. Take Jesse in Meg Cabot's MEDIATOR series, for instance. How could you not fall in love with a hot Spanish ghost? Or how about Owen in Sarah Dessen's JUST LISTEN? He's complex and strong and sensitive and there for Annabel when she needs him. I could go on and on...

How about you? What are some of your favorite romantic YA books? Why?

Wednesday, February 4

MISS MATCH: The Final Countdown!



I am so excited! On February 10, my second Simon Pulse romantic comedy, MISS MATCH, will be hitting bookstores. As any author will tell you, by the time their book comes out, he or she is very attached to it. It's only natural. They're like our children. After all, we've spent countless hours on it, from its conception to its infancy, through its childhood and maturation--and finally, the day we send it into the world on its own.


It's a bit scary by the time it hits this point, to be honest. Will the world like it or hate it? Will people get it? Will they even read it?


Though I'm sure I'll have a soft spot for all of my books, both past and future, there are definitely unique qualities about MISS MATCH that I adore.


  1. It takes place in Salt Lake City, Utah, which is about an hour away from where I live. It was so much fun putting local elements (though fictionalized) in my story. (BTW, if you like reading about Salt Lake City, pick up fellow TFCer Sara Zarr's Sweethearts.)

  2. Sasha Finnegan, the heroine, is not the typical gorgeous, popular, skinny character of a romance novel. She's smart, sensitive, savvy, and funny.

  3. The story has elements that are sometimes hard to talk about, yet are present in many teenagers' lives, such as divorced parents, parents who are dating, and body image issues.

  4. For those of you who are lucky enough to have a sister, I love the relationship between Sasha and her sis Maddie, and I think you will too.

  5. It comes out right in time for Valentine's Day, which is no fluke. :) It will make the perfect gift for someone special or for yourself. And to celebrate, I'm offering a FREE signed copy of MISS MATCH. Just tell me about your favorite V-day memory or plan (for this year). I'll have my 6 year-old son choose the winner on Saturday, Feb. 7. GOOD LUCK!



Sunday, February 1

Promo Week: Durinda's Dangers




It's promo week here at TFC, so I'd like to draw your attention to Durinda's Dangers, which is Book 2 in The Sisters Eight, the series of books for young readers that I created with my novelist husband Greg Logsted and our just-turned-nine-two-days-ago daughter Jackie. (Jackie doesn't have her own website...yet. Oh, but she's got this! The Sisters Eight.)

Durinda's Dangers originally published on December 29, the same date as Book 1 in the series, Annie's Adventures. What I didn't realize at the time was that with the dual pub date, a lot of places would review the first book, and then...and then....

What about Book 2???

So I was both relieved and thrilled yesterday to learn that Teens Read Too had given Durinda's Dangers five stars in this review which includes the following quote that - yes! - makes me insanely happy:

"THE SISTERS 8 is my favorite new tween series. The story keeps getting better and I love how funny and witty the books are. The sisters are a fun, eccentric family, and I wish I could spend a day with them. I think Zinnia is becoming my favorite sister and I have to think that maybe her cat-talking talent shouldn’t be ignored! If you have tweens or know tweens, then get THE SISTERS 8 in their hands now - they’re sure to love it. Kudos to this family of authors for writing another fun adventure!"

What's not to love? So please please please buy Durinda's Dangers and tell other people to as well. But just in case you're unfamilar with the book that started the series about octuplets whose parents go missing one New Year's Eve, you can see Annie here. (???) No, actually you can see her above Durinda at the top of this blog...because I still can't figure Blogger out!

That's my Promo Week promo! So how about all of you? I know my pal A.S. King's DUST OF 100 DOGS pubs in something like five minutes, but what about the rest of you?

QUESTION OF THE DAY: WHAT'S NEW AND EXCITING IN YOUR WORLD THAT YOU'D LIKE US TO KNOW ABOUT?

Be well. Don't forget to write.

Thursday, January 29

Since I promised to keep you updated...

Apologies to my TFC sisters for blogging out of turn, but so many people wanted to be kept up to date on my wedding dress conundrum, I just wanted to let you all know that I think I've decided on a new dress, check it out and read the saga here!

self-doubt - see, doubt of self

It's Anything Goes week here at TFC, and when I put out the call for topic suggestions, the lovely and talented Jo Knowles said, "I would love to hear more about what to do when self-doubt sets in." I am always equipped to talk about self-doubt, and it seems like a good way to follow up the great about overachieving, because it's all connected. 

Now, I'm assuming that Jo wants to hear about this in relation to being a writer, so that's what I'll focus on, though I also feel qualified to write about body self-doubts, intelligence self-doubts, likeability self-doubts, beauty self-doubts, friend-worthiness self-doubts, and general free-floating self-doubts. What makes writing particularly rife with self-doubts is that by its very nature writing is the practice of failure. You have your vision of whatever you're writing, and the actuality of what you're able to do with words, and rarely the twain shall meet. I could now go off on a pages-long meditation on the value of failure, but since Jo asked "what to do" I'm going to try to take a problem-solving approach. (By the way, this works for lots of issues, not just writing. Free therapy! You're welcome.)

For me, self-doubts tend to fall into one of three categories:
1. Irrational catastrophic predictions of things that haven't happened yet or things I can't control
2. Comparison disease
3. Rational, legitimate concerns that might actually have solutions

For the things in the first category, you need to learn how to be your own best friend. Imagine a close friend expressing the same anxieties and think about what you would say to him or her. Like, if a close friend said, "This book is stretching the limits of my abilities right now. I'm probably never going to finish it. I should give back my advance, change my name, and move to Wyoming before everyone finds out what a loser I am," you would not respond, "Yeah, good plan, I was gonna say." Or if a friend said, "I'm really disappointed in the performance of my book and it's not on any lists and it has an Amazon ranking of 3,987,233, therefore I'm a waste of space and will never write again," you wouldn't hand your friend an application for Wendy's and say, "Good luck in your new career." Try to show yourself at least the decency and compassion and wisdom that you'd show a friend. This may involve a lot of talking to yourself, but that's okay.

The second category is tough, and it's something we all have to deal with from grade school to our death beds. For you writers who haven't been published yet, you'd think that being published would solve this problem, wouldn't you? HA! In fact, being published opens up new vistas of insecurity, the likes of which you would not have dreamed possible. You find yourself comparing minuscule contract differences, perceived publisher support, the number of blog comments you get relative to another writer, tallying up the number of speaking engagements they get when you don't even like speaking engagements. You'll envy writers for getting awards you're not even eligible for, sales numbers you know wouldn't make sense in your genre, the parties they get invited to that you don't---even though you live 1500 miles away. There is no permanent solution for this problem. The best I can tell you is to figure out what pushes your buttons, and avoid those things. If a certain industry newsletter gives you the bends every time you see it in your inbox, unsubscribe. If a certain writer's blog always leaves you feeling irrevocably inadequate, stop reading it. (Secret: you are not required to read the blogs of everyone you ever meet. You aren't even required to read the blogs of good friends.) If Google alerts make you question your very existence, stop getting them. Admit that you are weak and avoid your weaknesses.

By now, the third category will come as a relief! Some of the things we have anxiety about are totally legit, and involve real problems we can work on solving. If you know you should be working harder, build some structure and discipline into your day. If you wish your books had more commercial appeal, or more literary appeal, read mentor texts (books by authors that do that really well) and take notes. If you're anxious because you realize you don't know much about the business, go to a conference and find out. If you feel like your book can and should be better supported by your publisher, brainstorm with your agent or editor about how that might happen. Focus on what you can control.

That's all I have, I think. Thanks, Jo, for the topic suggestion, I hope all this helps!

Sunday, January 25

Supergirl: Interviewing Debut Author Liz Funk

Today we welcome Liz Funk to TFC. Liz is the author of Supergirls Speak Out: Inside the Secret Crisis of Overachieving Girls, a nonfiction look at the pressure on young women to be perfect. SUPERGIRLS SPEAK OUT is being published in paperback by Simon and Schuster's Touchstone imprint on March 3rd and has received advance praise from Leora Tanenbaum, Janice Erlbaum, Leslie Bennetts, Robyn Schneider, Gloria Feldt, and Abby Ellin, among other well-known women writers. The book is geared towards girls between the ages of 15 and 25.

LBL: Welcome, Liz! Tell us, what is a Supergirl? Is it something people should want to be?

LF: Thanks so much for inviting me to weigh in on my book! A Supergirl is a young woman who appears to have it all—in her career, looks, friends, romances, and charm—but is secretly struggling to keep her day planner from exploding. I think a lot of Supergirls feel overstressed and often unsatisfied, so I wouldn’t really recommend aspiring to become one. I think it’s important for girls to have a healthy amount of ambition and drive, though, and I discuss how to strike that happy medium between underachieving and overachieving in my book.

LBL: Please tell us a little bit about your own professional history.

LF: I knew in high school that I wanted to be a writer. I started off thinking that I wanted to be doing screenwriting, but when I went to a fiction writing workshop taught by a writer in my town when I was in the 10th grade, I thought that I should write books instead, and I started writing long-form fiction and nonfiction, just for fun. I started writing freelance in my later years of high school for smaller newspapers and niche magazines, and I was asked to write a blog for the Times Union, a newspaper in Albany, NY. In my sophomore year of college, helped by some mentors and “Getting Your Book Published for Dummies,” I wrote the proposal for SUPERGIRLS SPEAK OUT. By my junior year of college, I decided that I really wanted to dedicate myself to writing about gender and Generation Y and social issues, and by then I had written for USA Today, the Christian Science Monitor, Newsday, CosmoGIRL!, Girls’ Life, the Nation, the New Humanist (a British magazine), and a lot of other cool places. Today, I’m at work still writing freelance, working to promote my book, and blogging at lizfunk.com/blog.

LBL: Wow, that's quite a resume! How did you come to write SUPERGIRLS?

LF: I had always felt a lot of pressure to be perfect and I felt like there was always a better version of me that I could become—more successful, prettier, more desirable, at a better college, etc. etc.—and I’m pretty sure I had that impression and those self-depreciating thought patterns from the media. I had just always been thinking about these pressures on teen girls. I had read a great article in Rolling Stone in May of 2006 that talked about the women at Duke University and used the term “effortlessly perfect” and it really resonated with me, and I began noticing that many of the women around me who looked perfect were doing a lot of pretending. I wrote the proposal for SUPERGIRLS SPEAK OUT in January of 2007, and I was lucky because a story ran on the front page of the New York Times in early April that had people talking about overachieving girls trying to do everything. Two weeks later, my agent Wendy Sherman was sending out my book proposal to a few editors in New York City. It felt like the timing was right to everyone I met at Simon and Schuster, the publisher that took on my book. I’ve been working with a great editor, too, so I’m been really lucky on all counts.

LBL: What is what you refer to as "the limiting female ideal in Generation Y"?

LF: You know, I was watching “the Sisterhood of the Traveling Pants” on TV last night and there was this one scene for me that I thought perfectly illustrated “the limiting female ideal” so it’s funny that you should ask. In this scene in the movie, Blake Lively’s character is running on the beach with a big group and she is racing with the really cute guy who is leading the group. She is in tiny shorts and a sports bra and her skin is bronze and her hair goes all the way down her back and she looks extremely sexy; naturally, the cute boy seems interested in her. Bridget (Lively’s character) flirts with the running guy and says that she knows the guy is an athlete at Columbia and she asks him what he’s heard about her and he says, “High school. Won nationals.” And then she says something like, “MVP. I play forward…. I’m 17. Come on, I’ll race you.” So she’s beautiful, charming, and a soccer star?! Young women can’t live up to those kinds of standards! A ton of young women have girl crushes on Blake Lively and I honestly think it’s because Blake Lively represents this beautiful, charming teen girl that we all want to be, but it raises girls’ expectations for themselves in real life. Girls in real life get so caught up in wanting to look perfect all the time like this that they forget that they are allowed to have flaws and make mistakes and be awkward some of the time and have that be okay!

LBL: Is there one single thing that you feel is the greatest challenge facing young women today and, if so, what would that be?

LF: I think it’s so important for young women to find their real meaning. There’s so much pressure in youth culture to be a blonde tennis player or a pretty girl who works at the Abercrombie store, plus girls are also raised to find themselves in the reputation of the college they get into, find themselves in boyfriends, and find themselves in designer possessions; as said, we have a rather limiting female ideal in this country! So, for girls to realize why they matter outside of how they look and what they do and how long their resumes are is so important! Girls need to develop a sense of “intrinsic worth” and get to a point where they feel like they have genuine value!

LBL: We TFCers are obsessed with a variety of things, and I understand you have an obsession with hair products and television. Can you say more about that?

LF: Haha, hair products and television are probably two of my favorite things. My freshman and sophomore year of college, I dyed my hair ice blonde and it totally took a number on my hair; I used to have long, thick brown hair and it became thin and constantly breaking when it was light blonde. So now I’m a medium blonde (who only trusts salon color artists now—let that be a lesson to me!) on the hunt for the most restorative combination of shampoo, conditioner, and leave-in conditioner in the world. Some of my favorite lines are Bed Head, KMS, Aveda, and It’s a Ten. I also love television; I watch “30 Rock,” “How I Met Your Mother,” and “It’s Always Sunny in Philadelphia” every week. I also watch “Arrested Development” reruns on Hulu.com all the time. I quote “Arrested Development” at least five times a day.

LBL: What is one thing about yourself that you'd like readers to know about you?

LF: I think that a lot of young people are so creative and so ambitious, and I think that they should feel completely emboldened and unapologetic as they work to publish their writing. I started seriously writing freelance and writing SUPERGIRLS SPEAK OUT when I was 18 and although there were definitely some hurdles, I would encourage all young people to keep an eye out for subjects that they might like to become experts on and write a book proposal or articles or a novel! I think the media needs Generation Y writers and I really encourage my peers to get published!

LBL: What do you hope readers take away from your book?

LF: I guess the most important thing is, outside of teens developing a sense of intrinsic worth, is that I hope that teens become a little more privy to media literacy. I think very few young people understand that the media is really created mostly for entertainment and that it’s not meant to be a model for our lives. On TV, they have hairstylists who do magic on people’s appearances and Carrie Bradshaw is a journalist who improbably lives in a spacious one-bedroom apartment on the Upper East Side and the girls of “Gossip Girl” have wardrobes that cost in the four figures. It’s not real and girls shouldn’t compare their lives to what they see on TV. I think a lot of teen TV and movies raises teens’ expectations for how they’re supposed to act and look, and I think it’s more damaging than we’ll ever know.

LBL: Which YA books have you read recently that you loved?

LF: YA is honestly one of my favorite genres. Over the summer, I read I Love You, Beth Cooper by Larry Doyle, and it was probably the funniest book I ever read. I was laughing out loud through the whole thing. I also like Melissa Walker’s trilogy about Violet the model, Violet by Design and so on. How to Be Bad, by Lauren Myracle, Sarah Mlynowski, and E. Lockhart was really good, too. And then I love some older stuff, like First Part Last by Angela Johnson and Twelve by Nick McDonell.

LBL: Do you have a website where readers can learn more about you and your book?

LF: My main website is lizfunk.com. Readers can check out my blog at lizfunk.com/blog and learn more about my book at LizFunk.com/Supergirls.

So there you have it folks, our interview with the lovely Liz! It was pretty thorough, I think, but please weigh in with more questions for Liz and also answer our questions of the day for you:

ARE YOU A SUPERGIRL? IF SO, IN WHAT WAY? WOULD YOU LIKE TO STOP?

Be well. Don't forget to write.

Friday, January 23

Thursday, January 22

The Most Important Fashion Decision of My Life

When I saw that I was scheduled to post during fashion week at TFC, I got a little bit intimidated. I'm totally not fashionable at all and I had no idea what I'd talk about. Then I realized, hey, the most important fashion decision of my life is coming up... I have to pick a wedding dress!!! Perhaps the TFC readers can help me out.

So my boyfriend proposed on Christmas Eve. If you're curious about all the cute little details, you can check out my blog here. I'm not planning a traditional wedding at all (and if you know me even slightly, I'm sure you're totally not shocked). So I don't want a traditional white dress. I wanted it to be my opportunity to buy a cute designer dress. I never went to prom. I've never owned any "label" dresses. I've always been a thrift store and vintage girl. Early 90s Courtney Love, the whole baby doll dress thing that's my sense of style when it comes to dressing up. Like this was pretty much my style (except I rarely wear white, more black):
Dude, if that could be my wedding dress, I'd be pretty psyched. I wasn't even really planning to go white at all though, but the babydoll style was what I was looking for. I've always adored Betsey Johnson dresses and found a black and blue one I really liked that I sent to my friend Tai asking if I could pull it off as a wedding dress. She said I totally could and then she found it in pink and black in my size on eBay for half price!!! I decided to take the risk and go for it. This is the dress I ordered:
It came today (in two days!!! I was so shocked!) and I was pleased to find that it fit, but ummmmmmmmmm it's really short! Like if I bend over, you are definitely getting a show. Now it's an October wedding so I can wear thick black tights with it, but I don't know. I took some crappy mirror pictures (I couldn't let the groom see it and take pictures, right?) and you guys can help me decide.

Here's without tights so you can see exactly how short it is (pardon my messy bedroom):
And with tights, how I would do it:

Is this okay for the totally untraditional, Courtney Love-fan bride whose getting married in an Irish pub (you can check it out here) or do I need to wear this to the bachlorette party and pick a new dress (god, but I love this dress soooooo much!) and if so, seen any dresses lately that I should check out???

ETA:

Thanks for all the feedback everyone. I think adding an under layer, probably as simple as buying a slip might be the ticket!!! Pink if I can match it, but otherwise, I experimented with a black slip I had (excuse the wrinkles) and my best friend and I think it is pretty cute. So we are going to go slip shopping sometime next week. Let me know what you think about it! But also I may try gray tights (since it will be fall) or keep my eye out for other dresses since we are so far out, so keep throwing the suggestions my way, I love them!

Wednesday, January 21

Winter Fashion

This week at the Cafe, we're talking about Fashion. And since it's another blustery winter day here in Utah, I thought I'd talk about practical fashion. In other words, the fashion pieces that help keep you toasty when it's freezing outside.
Take the snow boot. The Sorel has long been a favorite of mine for when it's really cold and wet outside. Furry boots are always fun, and though I've never owned a pair, I hear they're very warm. Remember the "Chubakkah" style boots that celebs tracked through Aspen snow way back when? These days, I'm seeing a lot of sporty style snow boots, like these red and white ones by Adidias. And Uggs are still very popular, even though they're not water proof, which is something I look for. A couple of years ago, my husband bought me a pair of Skechers snow boots, and I love them. They're tall, water proof, and have faux fur accents. They do the trick: keep my feet warm and dry while looking cute.

Another must-have accessory for cold winters is the scarf. I never really wore scarves until about 4 years ago, when my mother-in-law made one for me. Now I don't know how I made it through CO and UT winters without them. I have a huge collection of scarves now, and my favorites are the handmade ones with lots of color and texture.
What are your favorite winter fashion pieces?




Thursday, January 15


So, it’s all about reading this week at the Café, and—full confession alert—I haven’t done much in the way of pleasure reading in the last . . .oh, year or so. . .

Now that’s not to say that I didn’t enjoy the books that I’ve read—because I have—immensely in fact. It’s more that most of them have been of the non-fiction, researchy, type, which is not quite the same as curling up with a really good story you can’t wait to sink into.

Though I was lucky enough to get an early read of Courtney Summers’s debut novel, CRACKED UP TO BE, which was so completely awesome you must go out and buy it immediately!! Seriously. My blurb did not do it justice. And, if I can ever get UNTITLED IMMORTALS BOOK #3 (catchy title, huh?!) finished, then I could finally dive into Amanda Ashby’s ZOMBIE QUEEN OF NEWBERRY HIGH that is taunting me from the top of my TBR pile, and that I can tell just from looking must also be purchased immediately!!

So while, I’d love to compile a list of all the books I’ve loved and read in ’08, as my TBR piles (yes, they are plural now!), attest, I’m just not the woman for the job.

But maybe YOU are. In which case, if you read a lot of books, and you're a teen, then you should head on over to TeensRead.com and cast your vote for the CBC’s Best Books of 2008, Teen Choice Book Award contest. The list of nominated titles is long and illustrious, and I’m happy to say that CRUEL SUMMER is on it!!

So make sure to visit sometime before Jan 31, and vote for your top five favorites. All you have to do to get started is click HERE.

Happy Voting Everyone!!
Alyson

Enter an enchanting new world where true love never dies . . .
THE IMMORTALS, an exciting new series, in stores 02.03.09
EVERMORE- 5 Star Gold Award TeensReadToo, 4 STARS Romantic Times, TOP CHOICE AWARD-Flamingnet
BLUE MOON- 08.04.09
& three more titles in 2010
www.alysonnoel.com