It was started by Dayna, who says, "In an e-mail discussion with a fellow feminist and a proponent of fat acceptance she described blogs that were sometimes nothing but images of bigger women. Seeing these images over and over, she explained, helped normalize that body type--her body type--reducing some of the pressure society and mainstream media placed on her to be thin. Within minutes I knew what image I wanted normalized, for myself and for women everywhere: Women eating food. Plenty of food. Healthy food, unhealthy food, big vegetarian meals, burgers dripping grease down women's knuckles while they take the first giant bite. Cake. Steak. Bowls full of ice cream. Shiny red apples, funnel cakes, and homemade cinnamon rolls. I want to flood the internet with images of girls and women eating and loving food unabashedly, so that we don't have to hesitate before asking for seconds."